3. InPrime Legal InPrime Legal As a business owner, you understand the necessity of having a product, logo, or design that separates your business from the competition. For example, nobody is confused by the McDonald’s M. You don’t see those golden arches and think of Burger King. The reason that McDonald’s logo is so iconic is because it is a trademark of the company. Similarly, they have also trademarked the unique names under which they sell their products. A trademark is part of a larger category that we call intellectual property. These are creations of the mind like inventions, artistic works, designs, symbols, names, or images. A company needs to protect its intellectual property in a legal manner, otherwise other companies would be able to use those designs or ideas for their own profit. Just about every company that has ever existed can benefit from spending some time considering their trademarks and intellectual property.
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